"To suggest that the way I use Helvetica is an easy way out typographically is ridiculous. Simply ridiculous. I spend an enormous amount of time spacing, lining, and positioning type. The fact that I use only a small variety of typefaces demands a certain discipline, a skill precision, a focus on the finer details. It’s certainly not a different-typeface-for-every-occasion attitude. Now, that would be an easy way out."